![]() ![]() You can receive information that comes from the president, or from a TV show, or from an 11-year-old, and it all comes out the same. Part of the nature of the internet is all information is presented equally, because it's all there on your phone. One of the challenges of sort of the modern evolution of fandom is that fans have gotten so excited and so enthusiastic about their ability to participate that sometimes certain fans can lose track of what comes from the show and what comes from themselves. ![]() I intentionally tried to create a show that could be enjoyed in that way. ![]() There's the show itself, and then there is the time spent in between episodes wondering and theorizing. How did you manage to balance feeding into the mystery of it all, without it overtaking fan enjoyment of the show at face value? You even poke fun at the obsession with fan theories in the show itself, like having Dipper squee whenever Stanford mentions he's the author, or Soos demanding Stanford's backstory aligns with his fanfic. Dominik Bindl/Getty Images Entertainment/Getty Images For Season 2, I really doubled down and tried to really reward the fan community with as many pieces of bait for their attention as possible.Īlex Hirsch in 2019. And I know that kids are smart, but I also know they have a lot of things competing for their attention, so I had no idea that this would catch on the way it did. I thought maybe two or three people would notice some of these secrets, because it was on a kid's channel. ![]() None of us predicted how well it would be received. I think the way Disney looked at it was, as long as the show was still entertaining for general audiences, then I earned my dessert to put in the extra strange elements. All those little hidden elements would be things that I would sort of add into the series late at night, like I would stay up at 3:00 AM just to try to see if I could stick something in there for fun. I pitched the show as a funny and exciting character comedy with some action and some adventure. When it came to the hidden codes and the secret messages, that was never really a priority in the conversations with the channel. I came to the Disney channel at a time where they were really looking to reinvent their brand and to build a new roster of animated shows with fresh new voices. What was the response from Disney when you pitched adding cryptograms at the end of each episode, or Easter eggs that wouldn't pay off until months later? ![]()
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